Google Ads Powerups
A focused audit that tells you exactly what's costing you leads — and hands you a 90-day plan to fix it. Not a generic report. A specific answer to a specific problem.
5 business days. Branded PDF + Loom video + review call.
Sound familiar?
Google Ads can be a growth engine or a money pit. The difference usually comes down to four things — and most small business accounts have at least one of them broken.
You don't need a bigger budget. You need to know where the gap is.
The GAPs framework
The Powerups audit is built around finding gaps in these four areas. Not a generic checklist — a structured diagnostic designed to find the specific things costing your business leads.
What you get
Every Powerups audit includes the same core deliverables — structured to give you clarity, not just data.
A full written audit mapped to the GAPs framework. Each section shows you what's happening, why it matters, and what to do about it. Rated by difficulty so you know what to tackle yourself versus what needs specialist attention.
Quick Wins (do this week), Foundation (do this month), and Growth (do this quarter) — organized by impact and effort, not by what sounds impressive.
A recorded walkthrough of your top findings. Hear the context behind the numbers, not just the numbers themselves.
A live call to walk through the findings, answer questions, and talk about what makes sense to prioritize for your specific situation.
Realistic projections based on your market and current account health — not best-case scenarios. Know what a properly tuned account could realistically produce.
Your action plan — difficulty rated
DIY = fix it yourself in under an hour. DIY+ = doable with a bit of guidance. Help recommended = worth getting right the first time.
Who it's for
Plumbers, electricians, HVAC, landscaping — high-value customers who search before they call.
Clinics, spas, therapists — recurring-revenue businesses where one new client is worth hundreds.
Lawyers, accountants, financial advisors — high-trust decisions that start with a Google search.
Spending $500–$5,000/month with mixed results and want to know exactly what's off.
Not running ads yet and want an honest read on whether the opportunity is real before committing.
If your average customer is worth $200 or more, the math on Google Ads usually works — the question is whether your account is set up to capture it.
Pricing
The Powerups audit is a fixed deliverable at a fixed price. What you pay is what you get — a complete diagnosis and a clear plan.
Google Ads Powerups — Launch price
One-time.
Everything included
You'll receive an intake form link by email immediately after purchase.
How it works
Checkout takes 2 minutes. You'll receive an email immediately with your intake form link, as well as be redirected to the form itself to fill it out.
Tell us about your business, your goals, and your current Google Ads situation. Active advertisers will grant read-only account access — the form walks you through exactly how.
RJ reviews your account and market, maps findings to the GAPs framework, and builds your 90-day action plan.
Your branded diagnostic report and a personal video walkthrough of the top findings, delivered by email.
A 15-minute call to go through the findings, answer questions, and talk about what to prioritize first.
Honest expectations
The audit is a diagnostic and a plan. It tells you exactly what to fix and in what order. It doesn't fix things for you — that's a separate engagement.
If after reviewing the findings you'd like help implementing — especially on the “Help recommended” items — that's a natural conversation to have on the review call. Roughly half the businesses that go through a Powerups audit choose to move into ongoing Google Ads management. There's no pressure, and the audit stands on its own either way.
Common questions
Do you need access to my Google Ads account?
For active advertisers, yes — we'll need read-only access, which you grant through Google Ads Manager. The intake form walks you through exactly how to do this. For businesses that aren't running ads yet, the audit is based on your market, competitors, and website — no account access needed.
What if I'm not running Google Ads yet?
There's a version of the audit built specifically for you. It evaluates whether Google Ads is a good fit for your business, what your market looks like, what competitors are doing, and what a realistic launch setup would involve — including estimated costs and projected returns.
How is this different from a free audit offer?
Free audits are typically a lead-gen pitch in disguise — you get a list of "problems" that conveniently require signing a monthly retainer. The Powerups audit is a paid, structured diagnostic that stands on its own. The 90-day plan is designed so you can act on it yourself if you choose to.
What size budget does this work for?
The audit is designed for businesses spending or planning to spend $500–$5,000/month on Google Ads. Below $500/month, the audit cost becomes a significant percentage of ad spend and may not be the best use of resources. Above $5,000/month, a fuller engagement is likely more appropriate — get in touch to talk through what makes sense.
What happens after the review call?
You leave with a clear picture of what to fix and in what order. The choice of what to do next is entirely yours — tackle the DIY items yourself, get help on the "Help recommended" ones, or discuss ongoing management if that makes sense for your situation.
A $147 audit that tells you exactly what to fix — and a 90-day plan to fix it. Five business days from purchase to plan.
Get your Powerups audit — $147 →Delivered in 5 business days.
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